04356nam a22007217a 4500 pucpr 20220623191258.0 m d 190417t20222022nyua ob 001 0 eng d 9781637421741 electronic book 1637421745 electronic book 9781637421734 paperback 1637421737 paperback 9781637421741 O'Reilly Media pucpr eng pucpr pucpr rda CARIBET HD30.28 E94 2022 23 658.4012 Everhart, Jim, author. Brand vision : the clear line of sight aligning business strategy and marketing tactics / Jim Everhart. electronic resource First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2022. 1 online resource (xix, 179 pages) : color illustrations. rdacontent text txt rdacontent still image sti rdamedia computer c rdacarrier online resource cr 299414 Marketing collection 2169-3986 Includes bibliographical references (pages 171-173) and index. Part I. Strategy: insight that activates -- Chapter 1. Positioning: who are you? -- Chapter 2. Business objectives -- Part II. Audience: intelligence that resonates -- Chapter 3. The market -- Chapter 4. The buying team -- Part III. Creative: concepts that captivate -- Chapter 5. The story -- Chapter 6. The content -- Part IV. Campaigns: marketing that orchestrates -- Chapter 7. Media and integration -- Chapter 8. Developing campaigns -- Part V. Measurement: analytics that illuminate -- Chapter 9. Optimization -- Chapter 10. Return on investment -- Closing thoughts -- Appendix A. The brand vision creative brief -- Appendix B. The brand vision ROI dashboard -- Brand vision: the clear line of sight aligning marketing tactics and business strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well. The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well. Print version record. OCLC control number change Business planning. Marketing. Business planning. fast Marketing. fast Brand vision. Strategic messaging. Messaging strategy. Brand messaging. Marketing messaging. Strategic branding. Brand strategy. Marketing strategy. Pyramid messaging. Brand marketing. Strategic marketing. Corporate strategy. Communications strategy. Integrated marketing. Marketing integration. Brand integration. Business strategy. Marketing ROI. Marketing results. Marketing return on investment. Electronic books. Marketing collection. EBSCOhost https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=3095928 Acceso Remoto EBSCOhost https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=3095928 Acceso en el Campus PUCPR lcc 30 First edition. HD30.28 Electrónico E94 2022 298608 298608 0 0 lcc 0 0 4 4 69 2022-06-16 EBSCO Publishing 75.00 0 Electrónico HD30.28 E94 2022 caribet298608 2022-06-23 00:00:00 1 2022-06-23 30