05439nam a22004817a 4500 pucpr 20220623165444.0 m d 200708s2020 enk fo ||| 0 eng d 9781350031944 (Electronic book (EPUB format)) 1350031941 (Electronic book (EPUB format)) 9781474270380 (electronic bk.) 1474270387 (electronic bk.) 9781474270366 (print) 9781350031944 codeMantra pucpr eng pucpr pucpr rda CARIBET Z246 A43 2020 686.22 Ambrose, Gavin, author. The Fundamentals of Typography / Gavin Ambrose, Paul Harris, Sallyanne Theodosiou. electronic resource London : Bloomsbury Visual Arts, 2020. 1 online resource (200 pages). rdacontent text txt rdamedia computer c rdacarrier online resource cr 299413 Fundamentals Introduction / Type and Language / The alphabet / Early printing / 1800s / The Arts and Crafts movement / The early 20th century / 1950s / 1960s / 1970s / 1980s / 1990s / 2000s / graphic design today / Case study / Typography task / A Few Basics Typefaces and fonts/ Typeface anatomy/ Relative and absolute measurements/ X-height / Basic terminology / Majuscule and minuscule / Set width / The baseline grid / The golden section / The Fibonacci sequence / Dividing the page / Standard paper sizes / The page - how we read / Case study / Typography task / Letterforms / Type families / Typeweight variations / Frutiger's grid / Types of serif / Fractions / Superscript and subscript / Numerals / Diacritical marks / Punctuation / Drop and standing capitals / Dashes / Character spacing / Expert sets and special characters / Small capitals / Ligatures, diphthongs and sans serif logotypes / Italic and oblique / Type classification systems / Newspaper text faces / Case study / Hand-drawn type/ Typography task / Words and Paragraphs / Calculating line lengths / Kerning / Automated kerning tables / Alignment / Word spacing, hyphenation and justification / Type detailing / Leading / Indents / Indexes / Case study / Typography task / Using Type / Hierarchy/ Colour/ Surprint, overprint, knockout and reverse / Printing and type realization / Type on screen / Grids and fonts / Generating type/ Vectors and rasters / Legibility and readability / Texture / Type as image / Concrete poetry, typograms, trompe l'oeil and calligrams mes/ Humour/ Environmental typography / Vernacular / Appropriation / Ownership / Case study / Typography task / Publisher Synopsis From producing simple projects like CD covers and DVD labels to more advanced skills such as menus and leaflets ... if you create products like these, this book can help take your work from good to excellent. * Photoshop Creative, May/June 2007 * Performs very well as an instant reference guide to the practice of typography. Concise yet detailed so light and manageable. * Jon Melton, Anglia Ruskin University, UK * Gives a great overview of the field, while providing inspiration. I'm pleased with the full-colour pages and the non-typical textbook format. * Christina Roy, Castleton State College, USA * A practical and affordable introduction to key concepts. * Will Hill, Anglia Ruskin University, UK * Great layout. Order of content progresses nicely from history to usage. * Ejenobo Oke, Manchester College, USA * A nice introduction to a complex topic of great depth. This is a book I can see using as a main text for the class. The focus on nice imagery helps draw students through the readings. * William Ward, Art Institute of Houston, USA * This is a very informative introduction to typography and has proved beneficial in my classroom. * Ty Wilkins, Academy of Art University, USA * Excellent introduction to the subject. Comprehensive coverage of history, theory and practice. Written and illustrated with clarity for the beginner or those wishing to top-up their fundamental knowledge. * Christopher Wakeling, Northumbria University, UK * A nice introduction to a complex topic of great depth. This is a book I can see using as a main text for the class. The focus on nice imagery helps draw students through the readings. * William Ward, Art Institute of Houston - North, USA * Added to collection customer.56279.3 Typography & lettering. bicssc Graphic design. bicssc Design Graphic Arts General. bisacsh Design Graphic Arts Typography. bisacsh Graphic design (Typography) Printing. Electronic books. Harris, Paul, author. Theodosiou, Sallyanne, author. EBSCOhost https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=2757750 Acceso Remoto EBSCOhost https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=2757750 Acceso en el Campus PUCPR lcc 30 Z246 Electrónico A43 2020 298606 298606 0 0 lcc 0 0 4 4 69 2022-06-16 EBSCO Publishing 240.00 0 Electrónico Z246 A43 2020 caribet298606 2022-06-23 00:00:00 1 2022-06-23 30