TY  - BOOK
AU  - DeGraff,Jeffrey Thomas
AU  - Quinn,Shawn E.
TI  - Leading innovation: how to jump start your organization's growth engine 
SN  - 0071470182
AV  - HD58.8 .D4383 2007
U1  - 658.4/063 22
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Organizational change
KW  - Corporate culture
KW  - Creative ability in business
N1  - Includes bibliographical references (p. 367-370) and index; Part 1. The Case for Innovation -- Chapter 1. The Innovation Genome -- Chapter 2. The Creativize Method -- Part 2. Implementing Innovation -- Chapter 3. Step 1: Synthesize -- Chapter 4. Step 2: Strategize -- Chapter 5. Step 3: Socialize -- Chapter 6. Step 4: Supervise -- Chapter 7. Step 5: Synchronize -- Chapter 8. Step 6: Specialize -- Chapter 9. Step 7: Systemize -- Chapter 10. Conclusion: Creativizing Yourself, Your Team, and Your Organization -- Notes -- Index
N2  - Leading Innovation provides a straightforward approach to recognizing and developing creative ideas and then launching them into products, services, and processes that drive breakthrough innovation and consistent value creation
ER  -