how to jump start your organization's growth engine DeGraff, Jeffrey Thomas. creator Quinn, Shawn E. text bibliography nyu New York McGraw-Hill c2007 2007 monographic eng

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ix, 374 pages : illustrations ; 25 cm. Leading Innovation provides a straightforward approach to recognizing and developing creative ideas and then launching them into products, services, and processes that drive breakthrough innovation and consistent value creation. Part 1. The Case for Innovation -- Chapter 1. The Innovation Genome -- Chapter 2. The Creativize Method -- Part 2. Implementing Innovation -- Chapter 3. Step 1: Synthesize -- Chapter 4. Step 2: Strategize -- Chapter 5. Step 3: Socialize -- Chapter 6. Step 4: Supervise -- Chapter 7. Step 5: Synchronize -- Chapter 8. Step 6: Specialize -- Chapter 9. Step 7: Systemize -- Chapter 10. Conclusion: Creativizing Yourself, Your Team, and Your Organization -- Notes -- Index. Jeff DeGraff & Shawn E. Quinn. Includes bibliographical references (p. 367-370) and index. Organizational change Corporate culture Creative ability in business HD58.8 .D4383 2007 658.4/063 0071470182 9780071470186 2006015479 DLC 060522 20220602190305.0 14385162 spa