03546cam a2200517 i 4500 22105791 pucpr 20220517132407.0 ta 210619s2021 dcua g b f001 0 eng c 2021025893 9781944466466 (paperback) 9781944466459 (epub) DGPO/DLC eng DLC rda DLC eng pcc n-us--- evl HD216 .S78 2021 333.10973 23 SI 1.60:L 23 23 333.10973 Stine, Jeffrey K., Green persuasion : advertising, voluntarism, and America's public lands / Jeffrey K. Stine. Advertising, voluntarism, and America's public lands Washington, D.C. : Smithsonian Scholarly Press, 2021. xi, 237 pages : illustrations (chiefly color) ; 26 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier A Smithsonian contribution to knowledge Includes bibliographical references (pages 191- 227) and index. "Offers a history of Take Pride in America, a program launched during the Reagan administration to encourage citizens to assume greater responsibility for the care of public lands through voluntary efforts. Working with the Interior Department, the Advertising Council promoted the new initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett, Jr. The program continued as part of President George H. W. Bush's Thousand Points of Light initiative. Although the Clinton administration mothballed Take Pride, it reemerged during George W. Bush's presidency and continued as a modest effort through President Obama's two terms. The book begins by surveying the role of advertising in American society, paying particular attention to the development of the Ad Council and its public service campaigns on environmental causes, such as the Smokey Bear fire prevention campaign and the "Crying Indian" Keep America Beautiful campaign. It then examines the pervasive role of voluntarism over time and the changing nature of environmental politics, notably the diminishment of the bipartisan nature of environmental policy after 1980. These themes came together in the Take Pride in America initiative, which the Reagan administration had devised as a means to blunt the heated criticism of its environmental record. The book then traces the evolution of Take Pride; how it was organized and promoted, why motorized recreational enthusiasts were attracted to the program, and what the initiative says about how Americans argue over the care of the nation's landed inheritance"-- Take Pride in America History. Advertising Council History. Public lands United States Management History. Volunteer workers in conservation of natural resources United States History. Recreation areas Maintenance United States History. Advertising, Public service United States History. Green marketing United States History. Smithsonian Institution Scholarly Press, Smithsonian contribution to knowledge. 7 cbc orignew 1 ecip 20 y-gencatlg ddc 6 298412 298412 0 0 ddc 0 0 10 10 1 2022-05-16 Donación Smithsonian 0 333.10973 S8593g 80000002385923 2022-05-17 00:00:00 2022-05-17 6