Lehman, Carol M. creator author DuFrene, Deborah Daniel 1954- Walker, Robyn. author text mau 2020 Tenth edition. monographic eng

print

viii, 327 pages : illustrations ; 28 cm. Based on continuous research into students’ workflows and preferences, Lehman/DuFrene/Walker's BCOM, 10E from 4LTR Press offers a unique learning experience for mastering business communication today. BCOM, 10E combines an easy-reference, concise printed text with numerous learning features and Chapter Review Cards and an innovative online experience -- all at an affordable price. New for this edition, MindTap digital learning solution powers students from memorization to mastery of business communication skills. You gain complete control of your course with the ability to provide engaging content, to challenge every individual and to build their confidence. BCOM with MindTap also reintroduces Aplia chapter assignments and includes Concept Check Quizzes and Adaptive Test Prep activities. Empower your business communication students to accelerate their progress with BCOM, 10E and MindTap. 1. Establishing a Framework for Business Communication -- 2. Focusing on Interpersonal and Group Communication -- 3. Planning and Decision Making -- 4. Preparing Written Messages -- 5. Communicating Electronically -- 6. Delivering Good- and Neutral-News Messages -- 7. Delivering Bad-News Messages -- 8. Delivering Persuasive Messages -- 9. Understanding the Report Process and Research Methods -- 10. Managing Data and Using Graphics -- 11. Organizing and Preparing Reports and Proposals -- 12. Designing and Delivering Business Presentations -- 13. Preparing Resumes and Application Messages -- 14. Interviewing for a Job and Preparing Employment Messages -- Grammar and Usage Appendix -- Style appendix -- References -- Index. Carol Lehman, Debbie DuFrene, Robyn Walker. Includes bibliographical references (pages 315-318) and index. Business communication Commercial correspondence Business report writing HF5718 .L44 2020 9780357026595 2018956400 DLC 180828 20220318130835.0 20648098 eng