Bcom 10 /
Business Communication
Carol Lehman, Debbie DuFrene, Robyn Walker.
- Tenth edition.
- viii, 327 pages : illustrations ; 28 cm.
Includes bibliographical references (pages 315-318) and index.
1. Establishing a Framework for Business Communication -- 2. Focusing on Interpersonal and Group Communication -- 3. Planning and Decision Making -- 4. Preparing Written Messages -- 5. Communicating Electronically -- 6. Delivering Good- and Neutral-News Messages -- 7. Delivering Bad-News Messages -- 8. Delivering Persuasive Messages -- 9. Understanding the Report Process and Research Methods -- 10. Managing Data and Using Graphics -- 11. Organizing and Preparing Reports and Proposals -- 12. Designing and Delivering Business Presentations -- 13. Preparing Resumes and Application Messages -- 14. Interviewing for a Job and Preparing Employment Messages -- Grammar and Usage Appendix -- Style appendix -- References -- Index.
Based on continuous research into students’ workflows and preferences, Lehman/DuFrene/Walker's BCOM, 10E from 4LTR Press offers a unique learning experience for mastering business communication today. BCOM, 10E combines an easy-reference, concise printed text with numerous learning features and Chapter Review Cards and an innovative online experience -- all at an affordable price. New for this edition, MindTap digital learning solution powers students from memorization to mastery of business communication skills. You gain complete control of your course with the ability to provide engaging content, to challenge every individual and to build their confidence. BCOM with MindTap also reintroduces Aplia chapter assignments and includes Concept Check Quizzes and Adaptive Test Prep activities. Empower your business communication students to accelerate their progress with BCOM, 10E and MindTap.
9780357026595
2018956400
Business communication Commercial correspondence Business report writing