@book{297605,
	author = {Sainz de Vicuña Ancín, José María.},
	title = {El plan de marketing en la práctica /},
	publisher = {ESIC Editorial,},
	year = {2018.},
	address = {Madrid :},
	edition = {Vigesimo Segunda Edición},
	note = {Description based upon print version of record.},
	url = {https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2118499}
}