TY  - BOOK
AU  - Kotler,Philip
AU  - Berger,Roland
AU  - Bickhoff,Nils
TI  - The quintessence of strategic management: what you really need to know to survive in business 
T2  - Quintessence Series,
SN  - 9783662484906
AV  - HD30.28 .K68 2016
U1  - 658.4012 23
PY  - 2016///]
CY  - Heidelberg
PB  - Springer
KW  - Strategic planning
KW  - Organizational behavior
KW  - Strategisches Management
KW  - Entrepreneurship
KW  - Electronic books
N1  - Includes bibliographical references; Introduction: Essential Strategy Know-How and Nothing More -- Strategy and Strategic Management: A First Basic Under-standing -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- Summary: It's Your Turn!
N2  - This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff
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ER  -