The what you really need to know to survive in business Kotler, Philip creator author. Berger, Roland 1937- author. Bickhoff, Nils author. text bibliography Electronic books. Electronic books. gw 2016 Second edition. monographic eng 1 online resource (vii, 113 pages) : illustrations ; This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. Introduction: Essential Strategy Know-How and Nothing More -- Strategy and Strategic Management: A First Basic Under-standing -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- Summary: It's Your Turn! Philip Kotler, Roland Berger, Nils Bickhoff. Includes bibliographical references. Strategic planning Organizational behavior Strategisches Management Entrepreneurship HD30.28 .K68 2016 658.4012 Kotler, Philip. Heidelberg : Springer, ©2010 (DLC) 2010932775 (OCoLC)648933388 9783662484906 3662484900 3662484897 9783662484890 Springer https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1177693 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1177693 https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1177693 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1177693 N$T 160524 20221205163022.0 ocn950460908 eng