04121cam a2200697Ii 4500 ocn950460908 OCoLC 20221205163022.0 m d cr cnu---unuuu 160524s2016 gw a ob 000 0 eng d 9783662484906 (electronic bk.) 3662484900 (electronic bk.) 3662484897 9783662484890 9783662484890 10.1007/978-3-662-48490-6 doi 10.1007/978-3-662-48 1177693 (OCoLC)950460908 (OCoLC)950476242 (OCoLC)951221963 (OCoLC)1012062077 (OCoLC)1058302530 (OCoLC)1066468880 (OCoLC)1097097320 (OCoLC)1105186521 (OCoLC)1110898029 (OCoLC)1112589597 (OCoLC)1112828293 (OCoLC)1113713105 (OCoLC)1122813236 (OCoLC)1127226141 (OCoLC)1140750578 (OCoLC)1160064841 Springer N$T eng rda pn N$T YDXCP AZU COO OCLCO EBLCP KSU IDB JG0 VT2 IAD JBG ICW ESU Z5A ILO MERER OCLCQ OCLCO ICN OCLCO IAS VLB IOG NJR U3W OCLCO OCLCA REB OCLCQ SNK OCLCQ WYU BRX LQU OCLCQ DCT ERF UKBTH S2H OCLCO LEATE UKAHL OCLCQ UBY OCLCF ADU MAIN HD30.28 .K68 2016 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh KJC bicssc KJC thema 658.4012 23 Kotler, Philip, author. The quintessence of strategic management : what you really need to know to survive in business / Philip Kotler, Roland Berger, Nils Bickhoff. Second edition. Heidelberg : Springer, [2016] ©2016 1 online resource (vii, 113 pages) : illustrations ; text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Quintessence Series, 2195-495X Includes bibliographical references. Introduction: Essential Strategy Know-How and Nothing More -- Strategy and Strategic Management: A First Basic Under-standing -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- Summary: It's Your Turn! This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. Print version record. Master record variable field(s) change: 072 Strategic planning. Organizational behavior 145540 Strategisches Management Entrepreneurship Electronic books. Electronic books. Berger, Roland, 1937- author. Bickhoff, Nils, author. Print version: Kotler, Philip. Quintessence of strategic management. Heidelberg : Springer, ©2010 9783642145438 (DLC) 2010932775 (OCoLC)648933388 Quintessence series (Springer (Firm)) https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1177693 Acceso Remoto EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1177693 Acceso en el Campus PUCPR lcc 7 297530 297530 0 0 ddc 0 0 10 10 45 2021-12-20 0 658.4012 ocn950460908 2021-12-20 00:00:00 2021-12-20 7 0 0 lcc 0 0 12 12 45 2022-12-05 0 HD30.28 .K68 2016 50000003271078 2022-12-05 00:00:00 Ebook c. 1 2022-12-05 7