04243cam a2200481Ki 4500 ocn921142713 OCoLC 20221206191728.0 m d cr cnu|||unuuu 150914t20152016sz a o 000 0 eng d 9783319206066 electronic bk. 3319206060 electronic bk. 9783319206059 (OCoLC)921142713 N$T eng rda pn N$T GW5XE N$T YDXCP IDEBK CDX OCLCF EBLCP VLB MAIN HF5438.4 .K68 2016 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/1 23 Kotler, Philip, author. Transformational sales : making a difference with strategic customers / Philip Kotler, Marian Dingena, Waldemar Pfoertsch. [Cham] : Springer, [2015] ©2016 1 online resource (xxiii, 162 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. 1. Introduction -- 2. Driving Change with Strategic Customers -- 3. Setting the Joint Transformation Agenda -- 4. Guiding Customer Business Transformation -- 5. Enabling Internal Transformation -- 6. Undertaking the Transformative Journey -- Appendix. ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference.'Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch's “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation.'Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore'The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers'functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business.'Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany. Online resource; title from title details screen (SpringerLink, viewed on September 15, 2015). Sales management. Electronic books. Dingena, Marian, author. Pfoertsch, Waldemar, author. https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1063919 Acceso Remoto EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1063919 Acceso en el Campus PUCPR lcc 7 297514 297514 0 0 ddc 0 0 10 10 45 2021-12-20 0 658.8/1 ocn921142713 2021-12-20 00:00:00 2021-12-20 7 0 0 lcc 0 0 12 12 45 2022-12-06 0 HF5438.4 .K68 2016 50000003293460 2022-12-06 00:00:00 Ebook c. 1 2022-12-06 7