TY  - BOOK
AU  - Sheldon,Pavica
TI  - Social media: principles and applications 
SN  - 9780739192658
AV  - HM742  .S54 2015
U1  - 302.23/1 23
PY  - 2015///]
CY  - Lanham : Boulder, New York, London
PB  - Lexington Books
KW  - Online social networks
KW  - Social media
KW  - Interpersonal communication
KW  - Electronic books
N1  - Includes bibliographical references and index; Machine generated contents note; I; Principles of Social Media --; 1; Social Media and Traditional Interpersonal Communication Theories --; 2; Social Media and Theories of Mass Communication --; 3; Psychology of Social Media --; II; Applications of Social Media --; 4; Social Media in Politics --; 5; Social Media Privacy and Security --; 6; Social Media in Education --; 7; Social Media and Disaster Communication --; 8; Social Media and Advertising --; 9; Social Media Addiction
N2  - "Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars."--Publisher's description
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