Sheldon, Pavica,  1980- <br/><br/>
Social media :  principles and applications / 
Pavica Sheldon. 
 - 1 online resource (x, 131 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Principles of Social Media --  Social Media and Traditional Interpersonal Communication Theories --  Social Media and Theories of Mass Communication --  Psychology of Social Media --  Applications of Social Media --  Social Media in Politics --  Social Media Privacy and Security --  Social Media in Education --  Social Media and Disaster Communication --  Social Media and Advertising --  Social Media Addiction.  Machine generated contents note:  I.  1.  2.  3.  II.  4.  5.  6.  7.  8.  9. 
<br/><br/> "Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars."--Publisher's description. 
<br/><br/><label>ISBN: </label>9780739192658 0739192655 
<br/><br/><label>LCCN: </label>2021676027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks.<br/>Social media.<br/>Interpersonal communication.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HM742   / .S54 2015 
<br/><br/><label>Dewey Class. No.: </label>302.23/1