TY  - BOOK
AU  - Kotler,Philip
AU  - Fox,Karen F.A.
TI  - Strategic marketing for educational institutions
SN  - 0138514038
AV  - LB2806 .K67 1985
U1  - 370/.68/8 19
PY  - 1985///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Education
KW  - Marketing
KW  - Local
KW  - Educational planning
KW  - Educational fund raising
KW  - Public relations
KW  - Schools
N1  - Includes bibliographies and index
ER  -