Kotler, Philip, <br/><br/>
Strategic marketing for educational institutions 
Philip Kotler, Karen F.A. Fox. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1985. 
 - xv, 396 p.  ill.  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0138514038 
<br/><br/><label>LCCN: </label>84024766  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education--Marketing.<br/>Educational planning<br/>Educational fund raising<br/>Public relations--Schools.
<br/><br/><label>LC Class. No.: </label>LB2806  / .K67 1985 
<br/><br/><label>Dewey Class. No.: </label>370/.68/8