TY  - BOOK
AU  - Handley,Ann
AU  - Chapman,C.C.
TI  - Content rules: how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business 
T2  - New rules social media series
SN  - 9781118287002 (electronic bk.)
AV  - HF5415.1265 .H3577 2012
U1  - 658.8/72 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Social media
KW  - Web sites
KW  - Design
KW  - Web 2.0
KW  - Electronic books
N1  - Includes index; Big Fat Overview (Sometimes Called an Introduction) -- Part I: The Content Rules -- Part II: The How-To Section -- Part III: Content That Converts: Success Stories (With Ideas You Can Steal!) -- Part IV: This Isn’t Goodbye -- About the Illustrator -- Index
N2  - The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a'voice,'including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic'voice'and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules
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ER  -