how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business Handley, Ann 1963- creator author Chapman, C. C. author text Electronic books. nju 2012 Revised and updated monographic eng 1 online resource (288 pages) The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a'voice,'including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic'voice'and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules. Big Fat Overview (Sometimes Called an Introduction) -- Part I: The Content Rules -- Part II: The How-To Section -- Part III: Content That Converts: Success Stories (With Ideas You Can Steal!) -- Part IV: This Isn’t Goodbye -- About the Illustrator -- Index. Ann Handley, C. C. Chapman. Includes index. Internet marketing Social media Web sites Design Web 2.0 HF5415.1265 .H3577 2012 658.8/72 BUS000000 Handley, Ann, 1963- Hoboken, N.J. : Wiley, 2012 Rev. and updated (DLC) 2012001608 9781118287002 (electronic bk.) 1118287002 (electronic bk.) 2012002417 https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 DLC 120118 20220714182855.0 ocn773371815 eng