03951cam a22006618a 4500 ocn773371815 OCoLC 20220714182855.0 m d cr ||| 120118s2012 nju o 001 0 eng 2012002417 9781118287002 (electronic bk.) 1118287002 (electronic bk.) 9781118283035 1118283031 9781118284056 1118284054 1118287002 9781118025246 (pbk.) 9781118232606 (OCoLC)773371815 452241 DLC eng DLC EBLCP N$T pcc N$TA HF5415.1265 .H3577 2012 BUS 090010 bisacsh BUS 040000 bisacsh BUS 043010 bisacsh BUS 043040 bisacsh BUS 043050 bisacsh 658.8/72 23 BUS000000 bisacsh Handley, Ann, 1963- author Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman. Revised and updated Hoboken, N.J. : Wiley, 2012. 1 online resource (288 pages) rdacontent text rdamedia computer rdacarrier online resource New rules social media series ; 13 Includes index. Big Fat Overview (Sometimes Called an Introduction) -- Part I: The Content Rules -- Part II: The How-To Section -- Part III: Content That Converts: Success Stories (With Ideas You Can Steal!) -- Part IV: This Isn’t Goodbye -- About the Illustrator -- Index. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a'voice,'including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic'voice'and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules. Description based on print version record and CIP data provided by publisher; resource not viewed. Internet marketing. Social media. Web sites Design. Web 2.0. 187673 Electronic books. Chapman, C. C. author Print version: Handley, Ann, 1963- Content rules Rev. and updated Hoboken, N.J. : Wiley, 2012 9781118025246 (pbk.) (DLC) 2012001608 https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 Acceso Remoto EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 Acceso en el Campus PUCPR lcc 7 297422 297422 0 0 ddc 0 0 10 10 45 2021-12-20 0 658.8/72 ocn773371815 2021-12-20 00:00:00 2021-12-20 7 0 0 lcc 0 0 12 12 45 2022-02-01 0 HF5415.1265 .H3577 2012 50000003284485 2022-02-01 00:00:00 Ebook c. 1 2022-02-01 7