04020nam a22005173i 4500 EBC6637048 MiAaPQ 20220307153508.0 m o d | cr cnu|||||||| 211129s2021 xx o ||||0 eng d 9781000415247 (electronic bk.) 9780367649975 (MiAaPQ)EBC6637048 (Au-PeEL)EBL6637048 (OCoLC)1256236998 MiAaPQ eng rda pn MiAaPQ MiAaPQ GT3405 .K56 2021 394.2068 Kolb, Bonita M. author Event Management for the Tourism and Hospitality Industries / Bonita M Kolb. Milton : Taylor & Francis Group, 2021. ©2021. 1 online resource (175 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier ALA COVID Relief Fund Includes index. Chapter 1. Meeting changing event visitor expectations -- Chapter 2. Assessing the community for event potential -- Chapter 3. Determining event goals and objectives -- Chapter 4. Targeting the event visitor segment -- Chapter 5. Researching potential visitors -- Chapter 6. Developing the budget and setting the price -- Chapter 7. Creating the event experience -- Chapter 8. Managing the event -- Chapter 9. Branding and event promotion -- Chapter 10. Promoting with traditional media -- Chapter 11. Connecting with social media -- Chapter 12. Assessing event success -- Event plan outline -- Index. "Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"-- Provided by publisher. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. 151599 Planners 173141 Special events Management 180837 Tourism Management 180837 Tourism Planning 112472 Hospitality industry Management 112472 Hospitality industry Planning Electronic books. Print version: Kolb, Bonita M. Event Management for the Tourism and Hospitality Industries Milton : Taylor & Francis Group,c2021 9780367649975 ProQuest (Firm) https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6637048 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6637048 Acceso en el Campus PUCPR lcc 7 297321 297321 0 0 ddc 0 0 10 10 45 2021-12-07 0 394.2068 EBC6637048 2021-12-07 00:00:00 2021-12-07 7 0 0 lcc 0 0 12 12 45 2022-03-07 0 GT3405 .K56 2021 50000003286480 2022-03-07 00:00:00 Ebook c. 1 2022-03-07 7 0 0 ddc 0 0 1 1 45 2022-09-09 0 394.2068 60000010173695 2022-09-09 00:00:00 Ebooks 2022-09-09 7