TY  - BOOK
AU  - Lees-Maffei,Grace
AU  - Maffei,Nicolas P.
TI  - Reading Graphic Design in Cultural Context
SN  - 9781350015586
AV  - NC997  .L447 2019
U1  - 741.6 
PY  - 2019///
CY  - London
PB  - Bloomsbury Publishing USA
KW  - Graphic arts-Social aspects
KW  - Electronic books
N1  - Part One: On message and off message -- Chapter 1: Branding as sign system: Semiotics in action -- Chapter 2: The responsive brand: Uniformity and flexibility in logo design -- Chapter 3: Whose wall? From posters to digital displays and the colonization of public space -- Chapter 4: Slogan T-shirts: Billboards of identity politics -- Part Two: On legibility and ambiguity -- Chapter 5: Seeing clearly? Legibility, word and image in postmodern print design -- Chapter 6: Signifying orientalism, chinoiserie and japonisme: Fashion photography in Vogue as a case study -- Chapter 7: A good read? Corporate literature and brand stories: Alessi SpA as a case study -- Chapter 8: Information overload: Negotiating visual complexity in a data-rich world -- Part Three: On paper and on screen -- Chapter 9: How to? Visual techniques of persuasion in guidebooks and manuals -- Chapter 10: Driving sales: Print and TV advertising of cars to women drivers -- Chapter 11: Picturing music: The rise and fall of music packaging -- Chapter 12: E-Book, iBook, weBook, youBook: Declensions of digital design -- Index
N2  - Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging
UR  - https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5633115
UR  - https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5633115
ER  -