03795nam a22004333i 4500 pucpr 20221109144009.0 m o d | 211129s2019 xx o ||||0 eng d 9781350015586 (electronic bk.) 9780857858009 (MiAaPQ)EBC5633115 (Au-PeEL)EBL5633115 (CaPaEBR)ebr11645379 (OCoLC)1083041431 pucpr eng pucpr pucpr rda CARIBET NC997 .L447 2019 741.6 Lees-Maffei, Grace. author Reading Graphic Design in Cultural Context / Grace Lees-Maffei and Nicolas P. Maffei. London : Bloomsbury Publishing USA, 2019. 1 online resource (259 pages) rdacontent text txt rdamedia computer c rdacarrier online resource cr Part One: On message and off message -- Chapter 1: Branding as sign system: Semiotics in action -- Chapter 2: The responsive brand: Uniformity and flexibility in logo design -- Chapter 3: Whose wall? From posters to digital displays and the colonization of public space -- Chapter 4: Slogan T-shirts: Billboards of identity politics -- Part Two: On legibility and ambiguity -- Chapter 5: Seeing clearly? Legibility, word and image in postmodern print design -- Chapter 6: Signifying orientalism, chinoiserie and japonisme: Fashion photography in Vogue as a case study -- Chapter 7: A good read? Corporate literature and brand stories: Alessi SpA as a case study -- Chapter 8: Information overload: Negotiating visual complexity in a data-rich world -- Part Three: On paper and on screen -- Chapter 9: How to? Visual techniques of persuasion in guidebooks and manuals -- Chapter 10: Driving sales: Print and TV advertising of cars to women drivers -- Chapter 11: Picturing music: The rise and fall of music packaging -- Chapter 12: E-Book, iBook, weBook, youBook: Declensions of digital design -- Index. Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Graphic arts-Social aspects. Electronic books. Maffei, Nicolas P. author Print version: Lees-Maffei, Grace Reading Graphic Design in Cultural Context London : Bloomsbury Publishing USA,c2019 9780857858009 ProQuest (Firm) https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5633115 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5633115 Acceso en el Campus PUCPR lcc 30 NC997 Electrónico L447 2019 297199 297199 0 0 lcc 0 0 4 4 69 2020-06-19 GOBI 240.00 0 Electrónico NC997 L447 2019 caribet297199 2021-12-07 00:00:00 1 2020-06-19 30 0 0 lcc 0 0 12 12 45 2022-11-09 0 NC997 .L447 2019 50000003290474 2022-11-09 00:00:00 Ebook c. 1 2022-11-09 7