03433nam a22004213i 4500 pucpr 20221130165749.0 m o d | 211129s2018 xx o ||||0 eng d 9781631596186 (electronic bk.) 9781631596179 (MiAaPQ)EBC5613323 (Au-PeEL)EBL5613323 (OCoLC)1080075494 pucpr eng pucpr pucpr rda CARIBET NC997 .R534 2018 741.6 Poulin, Richard. author The Language of Graphic Design-Updated and Revised : An Illustrated Handbook for Understanding Fundamental Design Principles / Richard Poulin. Minneapolis : Quarto Publishing Group USA, 2018. 1 online resource (299 pages) rdacontent text txt rdamedia computer c rdacarrier online resource cr Introduction -- 1 Point -- 2 Line -- 3 Shape -- 4 Form -- 5 Light -- 6 Color -- 7 Texture -- 8 Scale -- 9 Movement -- 10 Space -- 11 Balance -- 12 Symmetry -- 13 Asymmetry -- 14 Tension -- 15 Closure -- 16 Expression -- 17 Abstraction -- 18 Tone -- 19 Contrast -- 20 Figure-Ground -- 21 Frame -- 22 Proportion -- 23 Image -- 24 Pattern -- 25 Typography -- 26 Grid -- Glossary -- Bibliography -- Index -- Contributors -- About the Author -- Acknowledgments -- Image Resources -- Colophon. The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC's of that language--definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Graphic arts. Commercial art. Electronic books. Print version: Poulin, Richard The Language of Graphic Design-Updated and Revised Minneapolis : Quarto Publishing Group USA,c2018 9781631596179 ProQuest (Firm) https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5613323 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5613323 Acceso en el Campus PUCPR lcc 30 NC997 Electrónico R534 2018 297197 297197 0 0 lcc 0 0 4 4 69 2020-06-19 GOBI 44.98 0 Electrónico NC997 R534 2018 caribet297197 2021-12-07 00:00:00 1 2020-06-19 30 0 0 lcc 0 0 12 12 45 2022-11-30 0 NC997 .R534 2018 50000003291845 2022-11-30 00:00:00 Ebook c. 1 2022-11-30 7