03404nam a22004453i 4500 EBC5549069 MiAaPQ 20220124144041.0 m o d | cr cnu|||||||| 211129s2018 xx o ||||0 eng d 9781527518476 (electronic bk.) 9781527513365 (MiAaPQ)EBC5549069 (Au-PeEL)EBL5549069 (CaPaEBR)ebr11622634 (OCoLC)1056711130 MiAaPQ eng rda pn MiAaPQ MiAaPQ Z246 .C666 2018 741.6 Communicating Visually : The Graphic Design of the Brand / edited by Daniel Raposo. Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2018. ©2018. 1 online resource (213 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Introduction / Daniel Raposo -- Graphic design versus design management / Joan Costa -- Communicating visually / Daniel Raposo -- An imagined being: the stereotyped influence of places / Francisco Providência -- Types and stereotypes of brand marks / Eduardo Herrera and Leire Fernández -- The brands and the circle of time / Albert Culleré -- The same brands but different / Emílio Gil -- Brand's identity and visual culture / Fernando Oliveira -- Images that brands / Félix Beltran -- Typography that brands / Bruno Maag -- Compliment to the simplicity of the form / Daniel Raposo -- Final remarks -- Contributors -- Glossary. This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people's lives. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Graphic design (Typography). Visual communication 186132 Electronic books. Print version: Raposo, Daniel Communicating Visually Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2018 9781527513365 ProQuest (Firm) https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5549069 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5549069 Acceso en el Campus PUCPR lcc 7 297194 297194 0 0 lcc 0 0 4 4 69 2020-06-19 GOBI 119.95 0 Electrónico Z246 C666 2018 caribet297194 2021-12-07 00:00:00 1 2020-06-19 30 0 0 lcc 0 0 12 12 45 2022-01-24 0 Z246 .C666 2018 50000003283446 2022-01-24 00:00:00 Ebook c. 1 2022-01-24 7