TY  - BOOK
AU  - Micek,John-Paul
AU  - Micek,Deborah
AU  - Lakhani,Dave
TI  - Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools 
SN  - 9781614487524
AV  - HF5415.1265  .M534 2006
U1  - 658.872 
PY  - 2015///
CY  - Newport News
PB  - Morgan James Publishing
KW  - Internet marketing
KW  - Blogs
KW  - Economic aspects
KW  - Marketing
KW  - Electronic books
N1  - ALA COVID Relief Fund; Intro -- Title -- Copyright -- Contents -- FOREWORD -- INTRODUCTION -- SECTION I Mastering The New Media Marketplace -- CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace -- CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture -- CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts) -- CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you... 24/7 -- CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every time -- SECTION II Business Blogging Secrets Revealed! -- CHAPTER 6. Blogging for your business is NOT what you think -- CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs -- CHAPTER 7. Planning for long term success -- CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs -- CHAPTER 9. Content that creates raving fans -- CHAPTER 9.5. Laying out the spider bait -- CHAPTER 10. Boosting the performance on your blog -- SECTION III Influence &amp -- Persuasion Secrets Revealed! -- CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience -- CHAPTER 12. Influencing the Influencers... winning through personal persuasion! -- CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses -- CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace) -- SECTION IV Take Action! -- CHAPTER 15. Podcasting for Profit -- CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact -- CHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media); CHAPTER 18. iConnect: The Handshake Heard Around the World -- CHAPTER 19. iProfit: The 360° System for New Media Marketing -- CHAPTER 20. Final words from your Coaches on using New Media -- ACKNOWLEDGEMENTS -- MEET YOUR AUTHORS AND COACHES -- ADDITIONAL RESOURCES
N2  - Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. ""There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover."" -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed! If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign ""Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has sinceexploded, and I have so much business that I'm constantly referring clients to other consultants around the world!"" -Debra Gould, The Staging DivaT President, Six Elements Inc., Canada Buy this book now - before your competition does!
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