A Real-World Guide to Building Pages in Graphic Design Cullen, Kristin. creator author Puhalla, Dennis M. colaborator text Electronic books. xx 2018 Revised and updated edition monographic eng 1 online resource (243 pages) Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In the original, 2005 edition, author Kristin Cullen tackled the often perplexing job of nailing down a layout that works. In the new edition, with a new cover and new look, Dennis Puhalla (author of Rockport's Design Elements: Form and Space) will refresh and update the text, case studies, and imagery. More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process. In Layout Workbook, the subject is approached with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content. Cover -- Half Title -- Title -- Dedication -- Copyright -- Contents -- INTRODUCTION -- chapter one the function of design COMMUNICATION MESSAGES -- establishing function -- the role of the designer -- chapter two inspiration CULTIVATING CREATIVITY -- discovering inspiration -- chapter three the design process UNDERSTANDING METHODOLOGY -- the value of process -- developing a project brief -- research and information gathering -- brainstorming -- conceptualization -- experimentation and development -- execution -- chapter four intuition TRUSTING THE INNER VOICE -- intuition defined -- the benefits of intuition -- chapter five structure and organization BUILDING FOUNDATIONS -- grid systems in graphic design -- the anatomy of grids -- working with basic grids -- visual balance -- chapter six the interaction of visual elements ESTABLISHING HIERARCHY -- hierarchical development -- chapter seven typography SHAPING LANGUAGE -- the function of type -- typographic characteristics -- typeface selection -- designing with type -- chapter eight design analysis SEEING THE WHOLE AND ITS PARTS -- the importance of analysis -- evaluation considerations -- chapter nine profiles LOOKING CLOSER -- aufuldish & warinner -- capsule -- cheng design -- ci studio -- concrete [the office of jilly simons] -- cook design -- evelock design -- renate gokl -- hammerpress studio -- hat-trick design -- helicopter -- hendersonbromsteadartco. -- hoet & hoet -- the jones group -- kangaroo press -- kearneyrocholl -- kinetic singapore -- kolégram -- kontour design -- lichtwitz -- mitre agency -- nb: studio -- no.parking -- noon -- petrick design -- rick rawlins/work and visual dialogue -- rmac -- samatamason -- shinnoske design -- studio najbrt -- superbüro -- visocky o'grady -- wilsonharvey/loewy -- BASIC GLOSSARY -- INDEX OF CONTRABUTORS -- BIBLIOGRAPHY. ABOUT THE AUTHOR ACKNOWLEDGMENTS. Kristin Cullen ; with collaboration by Dennis M. Puhalla in this edition. Graphic arts-Technique Graphic design (Typography) Advertising layout and typography NC1000 C855 2018 741.4 Puhalla, Dennis Minneapolis : Quarto Publishing Group USA,c2018 9781631594984 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5481442 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5481442 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5481442 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5481442 pucpr 211129 20220617140803.0 eng