A Real World Guide to Using Color in Graphic Design Adams, Sean. creator author text Electronic books. xx 2017 monographic eng

electronic resources

1 online resource (243 pages) From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now! Cover -- Half Title -- Title -- Copyright -- Contents -- Introduction -- Chapter 1 What is Color? Apparent Color The Properties of Color -- Chapter 2 Color Theory History of Color Theory Color Harmony -- Chapter 3 Color Meanings Color Index -- Chapter 4 10 Rules of Color -- Convey Information -- Color Harmony -- Attract Attention -- Context -- Experimentation -- See Color Differently -- Mnemonic Value -- Composition -- Standardized Color Systems -- Understand Limitations -- Chapter 5 Color Systems -- Color Systems Trends and Forecasting -- Color Systems in Art and Design History -- Inspirations for Palettes -- Eleven Color Systems -- Chapter 6 Color Talk -- Chapter 7 Case Studies -- Sean Adams Los Angeles, USA -- Brand New School Santa Monica New York, USA -- Chimera Design St. Kilda, Australia -- Dynamo Dublin, Ireland -- Stillhart Konzept Zurich, Switzerland -- Green Dragon Office Los Angeles, USA -- Johnson banks London, UK -- Uwe Loesch Erkath, Germany -- Lorenc &amp -- Yoo Design Atlanta, USA -- LUST The Hague, Netherlands -- Methodologie, Inc. Seattle, USA -- Morla Design San Francisco, USA -- Collins New York San Francisco, USA -- Pentagram London, UK -- Segura Inc. Chicago, USA -- Steinbranding Buenos Aires, Argentina -- Volume Inc. San Francisco, USA -- Gallery -- Glossary -- Index -- A -- B -- C -- D -- F -- H -- J -- K -- L -- M -- P -- R -- S -- U -- V -- W -- Bibliography Web Resources -- About the Author. Sean Adams. Includes bibliographical references and index. Graphic arts-Technique Commercial art-Themes, motives Color in advertising NC1000 A336 2017 741.6 Adams, Sean Laguna Hills : Quarto Publishing Group USA,c2017 9781631594106 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388 pucpr 211129 20220204160519.0 eng