04434nam a22004693i 4500 pucpr 20220204160519.0 m o d | 211129s2017 xx o ||||0 eng d 9781631594106 (electronic bk.) 9781631592928 (MiAaPQ)EBC5473388 (Au-PeEL)EBL5473388 (OCoLC)1047903422 pucpr eng pucpr pucpr rda CARIBET NC1000 A336 2017 741.6 Adams, Sean. author Color Design Workbook : A Real World Guide to Using Color in Graphic Design / Sean Adams. electronic resources Laguna Hills : Quarto Publishing Group USA, 2017. 1 online resource (243 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier 298876 Workbook Ser Includes bibliographical references and index. Cover -- Half Title -- Title -- Copyright -- Contents -- Introduction -- Chapter 1 What is Color? Apparent Color The Properties of Color -- Chapter 2 Color Theory History of Color Theory Color Harmony -- Chapter 3 Color Meanings Color Index -- Chapter 4 10 Rules of Color -- Convey Information -- Color Harmony -- Attract Attention -- Context -- Experimentation -- See Color Differently -- Mnemonic Value -- Composition -- Standardized Color Systems -- Understand Limitations -- Chapter 5 Color Systems -- Color Systems Trends and Forecasting -- Color Systems in Art and Design History -- Inspirations for Palettes -- Eleven Color Systems -- Chapter 6 Color Talk -- Chapter 7 Case Studies -- Sean Adams Los Angeles, USA -- Brand New School Santa Monica New York, USA -- Chimera Design St. Kilda, Australia -- Dynamo Dublin, Ireland -- Stillhart Konzept Zurich, Switzerland -- Green Dragon Office Los Angeles, USA -- Johnson banks London, UK -- Uwe Loesch Erkath, Germany -- Lorenc &amp -- Yoo Design Atlanta, USA -- LUST The Hague, Netherlands -- Methodologie, Inc. Seattle, USA -- Morla Design San Francisco, USA -- Collins New York San Francisco, USA -- Pentagram London, UK -- Segura Inc. Chicago, USA -- Steinbranding Buenos Aires, Argentina -- Volume Inc. San Francisco, USA -- Gallery -- Glossary -- Index -- A -- B -- C -- D -- F -- H -- J -- K -- L -- M -- P -- R -- S -- U -- V -- W -- Bibliography Web Resources -- About the Author. From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now! Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Graphic arts-Technique. Commercial art-Themes, motives. 298834 Color in advertising. Electronic books. Print version: Adams, Sean Color Design Workbook: New, Revised Edition Laguna Hills : Quarto Publishing Group USA,c2017 9781631592928 ProQuest (Firm) Workbook Ser. https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388 Acceso en el Campus PUCPR lcc 30 NC1000 Electrónico A336 2017 297187 297187 0 0 lcc 0 0 4 4 69 2020-07-20 GOBI 37.48 0 Electrónico NC1000 A336 2017 caribet297187 2021-12-07 00:00:00 2020-07-20 30 0 0 lcc 0 0 12 12 45 2022-01-24 0 NC1000 .A336 2017 50000003283412 2022-01-24 00:00:00 Ebook c. 1 2022-01-24 7