04071nam a22004093i 4500003000600000005001700006006001900023008004100042020003600083020001800119035002300137035002400160035002200184040003400206050002300240082001000263100002500273245011800298264005600416300003400472336002600506337002600532338003600558440001700594504005100611505144700662520095802109588007203067650002803139650003603167650002603203655002203229776014203251830001803393856014003411856011003551pucpr20220204160519.0m     o  d |      211129s2017    xx      o     ||||0 eng d  a9781631594106q(electronic bk.)  z9781631592928  a(MiAaPQ)EBC5473388  a(Au-PeEL)EBL5473388  a(OCoLC)1047903422  apucprbengcpucprdpucprerda 4aNC1000 bA336 20170 a741.61 aAdams, Sean.eauthor10aColor Design Workbook :bA Real World Guide to Using Color in Graphic Design /cSean Adams.helectronic resources 1aLaguna Hills :bQuarto Publishing Group USA,c2017.  a1 online resource (243 pages)  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  aWorkbook Ser  aIncludes bibliographical references and index.0 aCover -- Half Title -- Title -- Copyright -- Contents -- Introduction -- Chapter 1 What is Color? Apparent Color The Properties of Color -- Chapter 2 Color Theory History of Color Theory Color Harmony -- Chapter 3 Color Meanings Color Index -- Chapter 4 10 Rules of Color -- Convey Information -- Color Harmony -- Attract Attention -- Context -- Experimentation -- See Color Differently -- Mnemonic Value -- Composition -- Standardized Color Systems -- Understand Limitations -- Chapter 5 Color Systems -- Color Systems Trends and Forecasting -- Color Systems in Art and Design History -- Inspirations for Palettes -- Eleven Color Systems -- Chapter 6 Color Talk -- Chapter 7 Case Studies -- Sean Adams Los Angeles, USA -- Brand New School Santa Monica New York, USA -- Chimera Design St. Kilda, Australia -- Dynamo Dublin, Ireland -- Stillhart Konzept Zurich, Switzerland -- Green Dragon Office Los Angeles, USA -- Johnson banks London, UK -- Uwe Loesch Erkath, Germany -- Lorenc &amp -- Yoo Design Atlanta, USA -- LUST The Hague, Netherlands -- Methodologie, Inc. Seattle, USA -- Morla Design San Francisco, USA -- Collins New York San Francisco, USA -- Pentagram London, UK -- Segura Inc. Chicago, USA -- Steinbranding Buenos Aires, Argentina -- Volume Inc. San Francisco, USA -- Gallery -- Glossary -- Index -- A -- B -- C -- D -- F -- H -- J -- K -- L -- M -- P -- R -- S -- U -- V -- W -- Bibliography Web Resources -- About the Author.  aFrom the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!  aDescription based on publisher supplied metadata and other sources. 0aGraphic arts-Technique. 0aCommercial art-Themes, motives. 0aColor in advertising. 4aElectronic books.08iPrint version:aAdams, SeantColor Design Workbook: New, Revised EditiondLaguna Hills : Quarto Publishing Group USA,c2017z9781631592928 0aWorkbook Ser.  uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388yAcceso Remoto40uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388yAcceso en el Campus PUCPR