TY  - BOOK
AU  - Ekhlassi,Amir
AU  - Niknejhad Moghadam,Mahdi
AU  - Adibi,Amir Mohammad
TI  - Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities / 
SN  - 9781522551447
AV  - HD69.B7  E445 2018
U1  - 658.872 
PY  - 2018///
CY  - Hershey
PB  - IGI Global
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Advertising-Brand name products
KW  - Social media
KW  - Electronic books
N1  - Title Page -- Copyright Page -- Book Series -- Dedication -- Table of Contents -- Preface -- Chapter 1: The Concept of Brand Identity -- Chapter 2: The Concept of Social Media -- Chapter 3: Managing Brands Through Social Media -- Chapter 4: Social Media Branding Strategy -- Chapter 5: Branded Content on Social Media -- Chapter 6: The Role of Social Media in Special Types of Brand Building -- Chapter 7: The Impact of Social Media on Brand Loyalty -- Related Readings -- Index
N2  - To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments
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ER  -