03373nam a22005173i 4500 EBC5210809 MiAaPQ 20220119153728.0 m o d | cr cnu|||||||| 211129s2018 xx o ||||0 eng d 9781522551447 (electronic bk.) 9781522551430 (MiAaPQ)EBC5210809 (Au-PeEL)EBL5210809 (CaPaEBR)ebr11491574 (OCoLC)1018245993 MiAaPQ eng rda pn MiAaPQ MiAaPQ HD69.B7 E445 2018 658.872 Ekhlassi, Amir. author Building Brand Identity in the Age of Social Media : Emerging Research and Opportunities / Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. Hershey : IGI Global, 2018. ©2018. 1 online resource (198 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Title Page -- Copyright Page -- Book Series -- Dedication -- Table of Contents -- Preface -- Chapter 1: The Concept of Brand Identity -- Chapter 2: The Concept of Social Media -- Chapter 3: Managing Brands Through Social Media -- Chapter 4: Social Media Branding Strategy -- Chapter 5: Branded Content on Social Media -- Chapter 6: The Role of Social Media in Special Types of Brand Building -- Chapter 7: The Impact of Social Media on Brand Loyalty -- Related Readings -- Index. To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Brand name products. Branding (Marketing). Internet marketing. Advertising-Brand name products. Social media. Electronic books. Niknejhad Moghadam, Mahdi. author Adibi, Amir Mohammad. author Print version: Ekhlassi, Amir Building Brand Identity in the Age of Social Media Hershey : IGI Global,c2018 9781522551430 ProQuest (Firm) https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5210809 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5210809 Acceso en el Campus PUCPR lcc 7 297171 297171 0 0 lcc 0 0 4 4 69 2020-07-20 GOBI 145.00 0 Electrónico HD69.B7 E445 2018 caribet297171 2021-12-07 00:00:00 2020-07-20 30 0 0 lcc 0 0 12 12 45 2022-01-19 0 HD69.B7 E445 2018 50000003284212 2022-01-19 00:00:00 Ebook c. 1 2022-01-19 7