03228nam a22004453i 4500 pucpr 20221011160121.0 m o d | 211129s2018 xx o ||||0 eng d 9781947843042 (electronic bk.) 9781947843035 (MiAaPQ)EBC5199802 (Au-PeEL)EBL5199802 (CaPaEBR)ebr11485799 (OCoLC)1017002102 pucpr eng pucpr pucpr rda CARIBET QA76.9.B45 A846 2018 005.7 Asensio, Alfonso. author World Wide Data : The Future of Digital Marketing, e-Commerce, and Big Data. / Alfonso Asensio. New York : Business Expert Press, 2018. 1 online resource (88 pages) rdacontent text txt rdamedia computer c rdacarrier online resource cr Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover. The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Big data. Electronic commerce. Internet marketing. Electronic books. Print version: Asensio, Alfonso World Wide Data New York : Business Expert Press,c2018 9781947843035 ProQuest (Firm) https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5199802 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5199802 Acceso en el Campus PUCPR lcc 30 QA76.9.B45 Electrónico A846 2018 297169 297169 0 0 lcc 0 0 4 4 69 2020-06-19 GOBI 150.00 0 Electrónico QA76.9.B45 A846 2018 caribet297169 2021-12-07 00:00:00 1 2020-06-19 30 0 0 lcc 0 0 12 12 45 2022-10-11 0 QA76.9.B45 A846 2018 50000003293916 2022-10-11 00:00:00 Ebook c. 1 2022-10-11 30