02872nam a22003853i 4500003000600000005001700006006001900023008004100042020003600083020001800119035002300137035002400160035002500184035002200209040003400231050002700265082001000292100003000302245010200332264004600434300003300480336002600513337002600539338003600565505031100601520105800912588007201970650001402042650002502056650002402081655002202105776010902127856014002236856011002376pucpr20221011160121.0m     o  d |      211129s2018    xx      o     ||||0 eng d  a9781947843042q(electronic bk.)  z9781947843035  a(MiAaPQ)EBC5199802  a(Au-PeEL)EBL5199802  a(CaPaEBR)ebr11485799  a(OCoLC)1017002102  apucprbengcpucprdpucprerda 4aQA76.9.B45 bA846 20180 a005.71 aAsensio, Alfonso.eauthor10aWorld Wide Data :bThe Future of Digital Marketing, e-Commerce, and Big Data. /cAlfonso Asensio. 1aNew York :bBusiness Expert Press,c2018.  a1 online resource (88 pages)  2rdacontentatextbtxt  2rdamediaacomputerbc  2rdacarrieraonline resourcebcr0 aCover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover.  aThe world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time.  aDescription based on publisher supplied metadata and other sources. 0aBig data. 0aElectronic commerce. 0aInternet marketing. 4aElectronic books.08iPrint version:aAsensio, AlfonsotWorld Wide DatadNew York : Business Expert Press,c2018z9781947843035  uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5199802yAcceso Remoto40uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5199802yAcceso en el Campus PUCPR