White Space Is Not Your Enemy : A Beginner's Guide to Communicating Visually Through Graphic, Web and Multimedia Design /
Kim Golombisky and Rebecca Hagen.
- 3rd ed.
- 1 online resource (313 pages)
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Preface -- Chapter 1: What Is Design? Making Visuals & -- Type Play Nice In Space -- Form follows function in design -- Design drives visual culture -- Graphic design communicates -- Computers democratized graphic design -- The www changed all the rules -- Graphic design is planned -- Make pictures & -- words work together in space -- Know the rules. Break the rules if you have a reason -- Try this -- Chapter 2: Step Away From the Computer For Research & -- Brainstorming -- Research -- Brainstorming -- Sketches -- Try this -- Chapter 3: I Need to Design This today The Works-Every-Time Layout -- Why the works-every-time layout works -- Parts of the works-every-time layout -- Final thoughts -- Try this -- The works-every-time layout: A gallery -- Chapter 4: Layout Sins 13 amateur errors -- Sin no. 1: Centering everything -- Sin no. 2: Warped or naked photos -- Sin no. 3: Too many fonts -- Sin no. 4: Bulky borders & -- boxes -- Sin no. 5: Cheated or missing margins -- Sin no. 6: Stairstepping -- Sin no. 7: 4 corners & -- clutter -- Sin no. 8: Trapped negative space -- Sin no. 9: Busy backgrounds -- Sin no. 10: Tacky type emphasis -- Sin no. 11: Bad bullets -- Sin no. 12: Widows & -- orphans -- Sin no. 13: Justified rivers -- Try this -- Chapter 5: Mini Art School The Elements, Principles & -- Theories of Design -- Element no. 1: Space -- Element no. 2: Line -- Element no. 3: Shape/form -- Element no. 4: Size/scale -- Element no. 5: Color -- Element no. 6: Texture -- Element no. 7: Value -- Principle no. 1: Focal point/emphasis -- Principle no. 2: Contrast -- Principle no. 3: Balance -- Principle no. 4: Movement -- Principle no. 5: Rhythm/pattern -- Principle no. 6: Unity -- Gestalt theory -- Try this. Chapter 6: Layout Where to Put Visuals & -- Type for Impact -- How do I know where to put stuff? -- Where do I put the rest of my stuff? -- Creating hierarchy -- Layouts with multiple topics on the same screen or page -- Multiple-page layouts -- Exit here -- Try this -- Layout ideas you can swipe: Beyond the works-every-time layout -- Chapter 7: Type What You Don't Know Can Hurt You -- Font, typeface, font family, glyph -- Font categories -- Choosing & -- using fonts -- Applying additional font styling -- Typesetting lengthy copy -- Taking a page from newspaper design -- Type: Not just for reading anymore -- Icing on the cake -- Try this -- What you need to know about logo design -- Chapter 8: Color Basics Choosing & -- Using Color -- The power of color: Impact, organization & -- emotion -- Color theory -- How to choose color: Working the color wheel -- How to choose color: Culture -- How to choose color: History -- How to choose color: Nature -- Tips for designing with color -- Color technology: That's not the color I chose. What happened? -- Working with screen color -- Specifying color for print -- Color rules! -- Try this -- Chapter 9: Adding Visual Appeal Working with Photos & -- Illustrations -- Image content -- Resolution, file format & -- size -- Choosing more than one photo -- Ethics of shooting & -- editing -- Diversity as craft excellence -- Where to get photos -- Where not to get photos -- Alternatives to photos -- Try this -- Chapter 10: Infographics Maximum Information in Minimum Space -- A terse history of infographics -- You might need an infographic if... -- Where do infographics come from? -- Multimedia infographics -- Graphics packages -- Designing infographics -- Try this -- Chapter 11: Storyboarding Planning Visual Storytelling -- Getting started -- Framing the shot -- Perspective -- POV -- Camera angle. Movement -- Continuity -- Transitions -- Lighting -- Type -- Audio -- After the storyboard -- Try This -- Chapter 12: Design for Social Media... But Not Really Working with Multimedia Assets -- Where to begin? -- A design speed bump -- Working with images -- Video clips -- Animation -- Apps & -- plug-ins & -- widgets, oh my! -- Multimedia storytelling -- Try this -- Chapter 13: Designing for the Web Starring on the Small Screen -- What to expect when working with websites -- How the Web works (the 5-second version) -- Print vs. Web design -- Anatomy of a Web page -- That's all great. But how do I design one? -- Responsive Web design -- A website isn't always the best tool for the job -- Keep on your toes -- Try this -- What's trending -- Chapter 14: Fit to Print An Overview of Papers & -- Printing -- Plan ahead for printing: Choosing paper -- Types of printing & -- printers -- Get a printing estimate -- Prepare your document for printing -- What to give the printer: A checklist -- Now what? -- Other things your printer can do -- Try this -- Chapter 15: Conclusion Now That You Know Enough to Be Dangerous, Thanks for Stopping By -- Everything is changing -- There's nothing new under the sun -- Sometimes you just need to hire a professional -- Words of encouragement -- Glossary -- Index.
White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design--Mobile-first, UI/UX design, and web typography--and how they affect a designer's approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.