Linjuan Men, Rita. creator author Bowen, Shannon A. author text Electronic books. xx 2016 monographic eng 1 online resource (244 pages) This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices. Cover -- Contents -- Foreword -- Acknowledgments -- Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index -- Adpage -- Backcover. Rita Linjuan Men , and Shannon A. Bowen ; with foreword contributed by industry leader, Keith Burton. Includes bibliographical references and index. Business communication HF5718 .M454 2017 658.45 Linjuan Men, Rita New York : Business Expert Press,c2016 9781631576768 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890 MiAaPQ 211129 20220307175433.0 EBC4773890 eng