Introduction -- The Design Process -- How to Define Problems -- Brainstorming -- Mind Mapping -- Interviewing -- Focus Groups -- Visual Research -- Brand Matrix -- Brand Books -- Site Research -- Creative Brief -- How to Get Ideas -- Visual Brain Dumping -- Forced Connections -- Action Verbs -- Everything from Everywhere -- Rhetorical Figures -- Icon, Index, Symbol -- Collaboration -- Co-design -- Visual Diary -- Lost in Translation -- Concept Presentations -- How to Create Form -- Sprinting -- Alternative Grids -- Kit of Parts -- Brand Languages -- Mock-Ups -- Physical Thinking -- Take the Matter Outside -- Unconventional Tools -- Regurgitation -- Reconstruction -- How Designers Think -- How Do You Get in the Mood? -- How Do You Create Form? -- How Do You Edit? -- Index.
Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinkingexplores a variety of techniques---from quick, seat-of-the-pants approaches to more formal research methods---for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work. Featuring best-selling author Ellen Lupton's hands-on, accessible approach to instructional writing, this most recent addition to the Design Briefs series will help designers create projects that satisfy clients, users, and themselves.