TY  - BOOK
AU  - Schewe,Charles
AU  - Smith,Reuben
TI  - Mercadotecnia: conceptos y aplicaciones 
SN  - 9781615028153
AV  - HF5415 .S328 1982
U1  - 658.8 
PY  - 1980///
CY  - México, D.F.
PB  - McGraw-Hill Interamericana
KW  - Marketing
KW  - Electronic books
N1  - Includes index
UR  - https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=3193843
UR  - https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=3193843
ER  -