@book{297004,
	author = {Malagón-Kamel, Carlos.},
	title = {Executips para tu marketing gerencial :},
	publisher = {McGraw-Hill Interamericana,},
	year = {1998.},
	address = {México, D.F. :},
	note = {Includes index.},
	url = {https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=3193278}
}