Tourism Marketing : On Both Sides of the Counter /
edited by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Lebe, and Alain Fyall.
- First edition
- 1 online resource (293 pages)
Includes bibliographical references and index.
Introduction -- Part 1: Destination Image and Branding -- 1. Images of Israel within a Cross-cultural Perspective -- 2. Content Analysis of Slogans for Tourist Destinations -- Part 2: Tourist Satisfaction and Experience -- 3. Low-season Tourist Satisfaction at Traditional Mediterranean Resorts -- 4. Determinants of the Co-created Destination Experience -- Part 3: Social and Environmental Consumption in Tourism -- 5. Tourists’ Perceptions of Tourism Development in Nature Areas -- 6. Responsibility in Festivals and Events: A Competitive Advantage Henri Kuokkanen -- 7. Hey Look, I’m a Green Consumer: Online Social Visibility and the Willingness to Pay for Carbon Offsetting Schemes -- Part 4: Information and Communication Technologies in Tourism -- 8. Improving the Tourism Experience by Empowering Visitors -- 9. Modeling Information Asymmetries in Tourism -- 10. Maintaining the Reputation of Review Sites in Travel and Tourism -- Part 5: Innovation and Competitiveness -- 11. Innovation Orientation and Performance in Spanish Hotels -- 12. Innovation: A Primary Competitive Tool to Success at Tourism Destinations -- 13. New Product Development in Alpine Destinations -- 14. Creativity and Innovation in Tourism: The Role of Events -- 15. How Hotels can Learn from Failures: An Integrated Service Recovery System -- Subject Index.
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.
9781443847070
Tourism--Marketing--Congresses. Service industries--Marketing--Congresses.