A Critical Approach Tresidder, Richard. creator author Hirst, Craig. author text Electronic books. xx 2012 monographic eng 1 online resource (236 pages) A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions. Intro -- 1 Introduction -- Why this book is needed -- How to use this book -- Structure and outline of chapters -- Conclusion -- 2 Putting the Experiences in Experiences Marketing -- Experiences marketing and the sacred -- Time and space -- Liminality -- Imagination -- Myth and myth making in experiences marketing -- Embedding the practice and myth of hospitality and food -- The Myth of hospitality and food as sacred -- Tourism and events -- The myth of authenticity -- Conclusion -- 3 Perspectives of Marketing -- Marketing the exchange of value -- From restricted to complex exchange -- Hybrid exchange relationships - the problem of self sufficiency -- The problem/s for marketing within the exchange perspective -- Constructing the marketing offer - producing and exchanging value -- Kotler's framework and its relationship to the marketing mix/es -- Summary: the production and supply of value -- Marketing as interaction and service -- From goods logic to a logic of service -- Marketing as a cultural process and practice -- Conclusion -- 4 Consumer Resources and THEF Experiences -- An outline of the Theory of Resources -- Financial resources -- The resource of time -- Space as resource -- Supporting material resources -- Social resources -- Word of mouth -- Social media -- Social resources integral to episodes and experiences of consumption -- Knowledge and skill as consumer resource -- Conclusion -- 5 Consumption and the Consumer -- The process of consumption -- Locating the consumer -- Market segmentation: making consumers known -- Age as segment -- Personality as segment -- Hedonism and THEF marketing -- Conclusion -- 6 Habitus, Distinction, Identity and Cultural Capital -- The restructuring of society and the consumer -- Taste and consumption -- Cultural capital -- Cultural capital and taste -- Habitus as market segment. The role of cultural capital in organising taste and consumption practices -- Consumption as identity -- Conclusion -- 7 Interpreting Marketing -- The epistemology and ontology of marketing -- The interactive consumer -- Interpretation and marketing -- The axiology of marketing: values -- Types of value -- Conclusion -- 8 The Semiotics of Experience -- Semiotics and the significance of signs -- The nature of signs -- The order of signs -- Semiotics and the polysemic nature of objects and experiences -- Semiosis and meaning transfer -- The semiotics of tourism and events -- The semioticlanguage of tourism -- The Semiotics of food and hospitality -- Austerity food marketing -- Semiotics and power -- Conclusion -- 9 Ethics, Sustainable Marketing and the Green Consumer -- The greening of experiences marketing -- Defining sustainability -- Social sustainability -- Cultural sustainability -- Economic sustainability -- The green consumer -- Sustainable approaches to tourism -- Green marketing and the process of greenwashing -- Conclusion -- 10 Conclusion: a manifesto for critical marketing in THEF -- A journey into critical marketing -- A Manifesto for THEF Marketing: The five precepts of critical marketing -- Conclusion -- BIBLIOGRAPHY -- Index. Richard Tresidder and Craig Hirst. Includes bibliographical references and index. Food service -- Marketing Hotels Marketing Motels Marketing Tourism Marketing TX911.3.M3 T74 2012 338.4791 Tresidder, Richard Oxford : Goodfellow Publishers, Limited,c2012 9781908999269 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=927680 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=927680 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=927680 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=927680 MiAaPQ 211129 20220907172029.0 EBC927680 eng