Internet Retail Operations : Integrating Theory and Practice for Managers /
Timothy M. Laseter and Elliot Rabinovich.
- First edition
- 1 online resource (260 pages)
- Supply Chain Integration Modeling, Optimization and Application Ser. .
- Supply Chain Integration Modeling, Optimization and Application Ser. .
Chapter 1: Internet Retailing: From Experimentation to Execution -- Chapter 2: The World Wide Web and Information Technology -- Chapter 3: Scale Economies and the Network Effect in Internet Retailing -- Chapter 4: Operations Strategy for the Internet -- Chapter 5: Supply Chain Management for a Virtual World -- Chapter 6: Defining the Value -- Chapter 7: Outsourcing Internet Retail Operations -- Chapter 8: Understanding the Drivers of Cost-to-Serve -- Chapter 9: The Last-Mile Challenge -- Chapter 10: Managing Product Returns -- Chapter 11: Amazon: Supply Chain Strategy and Innovation -- Chapter 12: eShip-4U -- Chapter 13: FreshDirect: Expansion Strategy -- Chapter 14: Musictoday, LLC: Managing Inventory for Night Train -- Chapter 15: Better World Books -- Chapter 16: Cooking.com -- Chapter 17: RelayFoods.com -- Chapter 18: eBags: Managing Growth -- Back Cover.
The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principles for the management of internet supply chains. Covering a range of emerging issues supported by a variety of case studies, the book details the evolution of information technology's role in retail supply chain networks, its impact on supply chain networks, and how this has changed service operations. It addresses information technology in relation to service and retail industries, then explores how supply chain dynamics impact traditional service and retail delivery, the costs involved, and customer satisfaction and loyalty. It includes tables, vignettes, and graphs that make the content practical and relevant. As you will learn, many attempts at internet retail do not succeed, some because they fail to appreciate the fundamentals, others may have simply been ahead of their time. Many years of experimentation and growth lie ahead. Drawing equally on theory, research results, and real-world experience, the book provides strategies for overcoming the challenges of building operations capability in the evolving world of Internet retailing.