04856nam a22004813i 4500 EBC678346 MiAaPQ 20220225193730.0 m o d | cr cnu|||||||| 211129s2010 xx o ||||0 eng d 9780313372407 (electronic bk.) 9780313372391 (MiAaPQ)EBC678346 (Au-PeEL)EBL678346 (CaPaEBR)ebr10441996 (CaONFJC)MIL296365 (OCoLC)813314990 MiAaPQ eng rda pn MiAaPQ MiAaPQ HF5548.32.E567 T88 2010 658/.054678 Tuten, Tracy L. author Enterprise 2.0 : How Technology, Ecommerce, and Web 2.0 Are Transforming Business Virtually / Tracy L. Tuten. Westport : ABC-CLIO, LLC, 2010. ©2010. 1 online resource (2 volumes - 544 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Intro -- Volume 1: The Strategic Enterprise -- Contents -- Acknowledgments -- 1. The Strategic Enterprise -- 2. Enterprise 2.0: The Dawn of Emergent Collaboration -- 3. Beyond Web 2.0: Implications for Businesses -- 4. How to Adapt and Prosper in the Web 2.0 Marketspace -- 5. E2.0 Law: Legal Concerns for the Web 2.0 Business -- 6. Content Management Beyond a Web 2.0-Overwhelmed World -- 7. Transparency -- 8. Service Recovery, Complaint Handling, and the Social Media -- 9. Messages Still Matter: PR in a Digital World -- 10. Digital Direct -- 11. Mass-Servicing of Micromarkets -- 12. Frugality 2.0: Making Sense of the IT Paradox By Keeping Your Head in the Clouds -- 13. Accounting in the Clouds: How Web 2.0, Cloud Computing, and SaaS Are Impacting the Accounting Profession -- 14. Web Panels: Replacement Technology for Market Research -- 15. Using Social Software to Improve Collaboration: Determining Factors for Successful Knowledge Sharing Spaces -- About the Editor and Contributors -- Index -- Volume 2: The Behavioral Enterprise -- Contents -- Acknowledgments -- 1. The Behavioral Enterprise -- 2. The Next Evolution: Knowledge Sharing and Influence in Team Mobile Collaboration -- 3. Behind the Screen: Understanding Virtual Organizational Behavior -- 4. Real-World Opportunities for Virtual-World Project Management -- 5. Leveraging 2.0 for Internet Recruiting -- 6. Harnessing Collective Knowledge: Group Cohesion in Online Networks -- 7. Harnessing the Power of the Oh-So-Social Web -- 8. Internet 2.0: A Dual-Edged Sword for Work-Family Balance -- 9. How Can Web 2.0 Help Increase Consumer Adoption of Sustainable Products? -- 10. Conversational Media -- 11. Brand Fans: When Entertainment + Marketing Integrate Online -- 12. Growing Up ''Virtual'': The Impact of Interactive Technologies on Adolescent Consumer Behavior. 13. Community Development in the Virtual Space -- 14. Viral Marketing: Creating a Buzz with Web 2.0 -- 15. Digital Gifts: Evolving Patterns in Gift Exchange -- 16. Social Commerce: E-Retailers and Today's Social Consumers -- About the Editor and Contributors -- Index. Offers readers who want to learn more about these topics, but do not have the time or resources to study multiple books, the opportunity to read about today's essential Internet-related business practices in a one-stop compendium of authoritative chapters Includes information about the full range of technologies applicable in the Enterprise, including social software, wikis, blogs, microblogs, social bookmarking, tagging, and more, ensuring that readers understand what Enterprise 2.0 means for an organization, the tools involved, and the challenges posed Features an extensive chapter on the legal challenges facing organizations adopting Enterprise 2.0 tools Will help businesses struggling to manage new tools and technologies in social computing, collaboration, and knowledge management identify where to focus and what to do. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Web 2.0. Electronic commerce 91171 Electronic books. Print version: Tuten, Tracy L. Enterprise 2.0 Westport : ABC-CLIO, LLC,c2010 9780313372391 ProQuest (Firm) https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=678346 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=678346 Acceso en el Campus PUCPR lcc 7 296858 296858 0 0 ddc 0 0 10 10 45 2021-12-07 0 658/.054678 EBC678346 2021-12-07 00:00:00 2021-12-07 7 0 0 lcc 0 0 12 12 45 2022-02-25 0 HF5548.32 .E567 T88 2010 50000003286266 2022-02-25 00:00:00 Ebook c. 1 2022-02-25 7