Enterprise 2.0 : How Technology, Ecommerce, and Web 2.0 Are Transforming Business Virtually /
Tracy L. Tuten.
- 1 online resource (2 volumes - 544 pages)
Intro -- Volume 1: The Strategic Enterprise -- Contents -- Acknowledgments -- 1. The Strategic Enterprise -- 2. Enterprise 2.0: The Dawn of Emergent Collaboration -- 3. Beyond Web 2.0: Implications for Businesses -- 4. How to Adapt and Prosper in the Web 2.0 Marketspace -- 5. E2.0 Law: Legal Concerns for the Web 2.0 Business -- 6. Content Management Beyond a Web 2.0-Overwhelmed World -- 7. Transparency -- 8. Service Recovery, Complaint Handling, and the Social Media -- 9. Messages Still Matter: PR in a Digital World -- 10. Digital Direct -- 11. Mass-Servicing of Micromarkets -- 12. Frugality 2.0: Making Sense of the IT Paradox By Keeping Your Head in the Clouds -- 13. Accounting in the Clouds: How Web 2.0, Cloud Computing, and SaaS Are Impacting the Accounting Profession -- 14. Web Panels: Replacement Technology for Market Research -- 15. Using Social Software to Improve Collaboration: Determining Factors for Successful Knowledge Sharing Spaces -- About the Editor and Contributors -- Index -- Volume 2: The Behavioral Enterprise -- Contents -- Acknowledgments -- 1. The Behavioral Enterprise -- 2. The Next Evolution: Knowledge Sharing and Influence in Team Mobile Collaboration -- 3. Behind the Screen: Understanding Virtual Organizational Behavior -- 4. Real-World Opportunities for Virtual-World Project Management -- 5. Leveraging 2.0 for Internet Recruiting -- 6. Harnessing Collective Knowledge: Group Cohesion in Online Networks -- 7. Harnessing the Power of the Oh-So-Social Web -- 8. Internet 2.0: A Dual-Edged Sword for Work-Family Balance -- 9. How Can Web 2.0 Help Increase Consumer Adoption of Sustainable Products? -- 10. Conversational Media -- 11. Brand Fans: When Entertainment + Marketing Integrate Online -- 12. Growing Up ''Virtual'': The Impact of Interactive Technologies on Adolescent Consumer Behavior. 13. Community Development in the Virtual Space -- 14. Viral Marketing: Creating a Buzz with Web 2.0 -- 15. Digital Gifts: Evolving Patterns in Gift Exchange -- 16. Social Commerce: E-Retailers and Today's Social Consumers -- About the Editor and Contributors -- Index.
Offers readers who want to learn more about these topics, but do not have the time or resources to study multiple books, the opportunity to read about today's essential Internet-related business practices in a one-stop compendium of authoritative chapters Includes information about the full range of technologies applicable in the Enterprise, including social software, wikis, blogs, microblogs, social bookmarking, tagging, and more, ensuring that readers understand what Enterprise 2.0 means for an organization, the tools involved, and the challenges posed Features an extensive chapter on the legal challenges facing organizations adopting Enterprise 2.0 tools Will help businesses struggling to manage new tools and technologies in social computing, collaboration, and knowledge management identify where to focus and what to do.