03142nam a22004813i 4500 EBC670204 MiAaPQ 20220608180649.0 m o d | cr cnu|||||||| 211129s2011 xx o ||||0 eng d 9780080967929 (electronic bk.) 9780080967912 (MiAaPQ)EBC670204 (Au-PeEL)EBL670204 (CaPaEBR)ebr10558614 (CaONFJC)MIL363894 (OCoLC)727648624 MiAaPQ eng rda pn MiAaPQ MiAaPQ TX911.3 .M3 B69 2011 647.940688 Bowie, David. author Hospitality Marketing / David Bowie and Francis Buttle. Second edition Florence : Routledge, 2011. ©2011. 1 online resource (449 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Part A: Introduction -- 1. Introduction to hospitality marketing -- Part B: Pre-encounter Marketing -- 2. Marketing research -- 3. Understanding and segmenting customers -- 4. Competitive strategies -- 5. Developing the offer -- 6. Locating the offer -- 7. Pricing the offer -- 8. Distributing the offer -- 9. Communicating the offer -- Part C: Encounter Marketing -- 10. Managing the physical environment -- 11. Managing service processes -- 12. Managing customer-contact employees -- Part D: Post-encounter Marketing -- 13. Managing customer satisfaction -- 14. Relationship marketing -- Part E. The Marketing Plan -- 15. Marketing planning -- Index. This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Hospitality industry 112472 Marketing Electronic books. Buttle, Francis. author Print version: Bowie, David Hospitality Marketing Florence : Routledge,c2011 9780080967912 ProQuest (Firm) https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=670204 Acceso Remoto https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=670204 Acceso en el Campus PUCPR lcc 29 296856 296856 0 0 ddc 0 0 10 10 45 2021-12-07 0 647.940688 EBC670204 2021-12-07 00:00:00 2021-12-07 7 0 0 lcc 0 0 12 12 45 2022-06-08 0 TX911.3 .M3 B69 2011 50000003287496 2022-06-08 00:00:00 Ebook c. 1 2022-06-08 29