Sanefski, Darren creator Goodwiller, Stefanie Magee, Robert (Robert Gerald) text bibliography nyu 2021 monographic eng

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xi, 221 pages : ill. ; col. ; photo. ; 28 cm Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a "before" and an "after" version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications. Design projects: Résumé -- Résumé Design Thoughts (Stefanie's) -- Résumé Design Thoughts (Darren's) -- Wordmark -- Wordmark Design Thoughts (Stefanie's) -- Wordmark Design Thoughts (Darren's) -- Logo -- Logo Design Thoughts (Stefanie's) -- Logo Design Thoughts (Darren's) -- Business card -- Business card Design Thoughts (Darren's) -- Business card Design Thoughts (Stefanie's) -- Letterhead -- Letterhead Design Thoughts (Darren's) -- Letterhead Design Thoughts (Stefanie's) -- Editorial: Magazine cover -- Magazine cover Design Thoughts (Stefanie's) -- Magazine cover Design Thoughts (Darren's) -- Magazine spreads -- Magazine spreads Design Thoughts (Stefanie's) -- Magazine spreads Design Thoughts (Darren's) -- Newspaper -- Newspaper Design Thoughts (Stefanie's) -- Newspaper Design Thoughts (Darren's) -- Newsletter -- Newsletter Design Thoughts (Darren's) -- Newsletter Design Thoughts (Stefanie's) -- Program -- Program Design Thoughts (Stefanie's) -- Program Design Thoughts (Darren's) -- Marketing/advertising: Poster -- Poster Design Thoughts (Stefanie's) -- Poster Design Thoughts (Darren's) -- Brochure -- Brochure Design Thoughts (Darren's) -- Brochure Design Thoughts (Stefanie's) -- Ad -- Ad Design Thoughts (Darren's) -- Ad Design Thoughts (Stefanie's) -- Package -- Package Design Thoughts (Stefanie's) -- Package Design Thoughts (Darren's) -- Digital -- Interactive -- Interactive Design Thoughts (Stefanie's and Darren's) -- The big picture: Start with quality content -- Glossary and explanation -- Theories -- Gestalt Theory of Visual Perception -- Hierarchy -- Weight -- Balance -- Contrast -- Elements -- Grid/Structure -- Imagery -- Typography -- Color -- Line, Shape, Form -- Texture -- Scale -- Negative Space (or White Space) -- Chunk -- Function -- Design crimes -- Proportion -- Directing Eye off Page -- Tombstone -- Brand Identity Violation -- Widow -- Orphan -- Misspelling -- Crossword Effect -- Effects -- Visual Tension -- References -- Topic List (Alphabetical) -- Topic List (Alphabetical): Alignment (Grid) -- Alignment (Typography) -- Analogous colors -- Anatomy -- Ascender -- Association -- Asymmetrical balance -- Balance -- Baseline -- Blackletter -- Body copy -- Bowl -- Brand identity violation (Design Crime) -- Brightness -- Centered -- Chunk -- Closure -- CMYK color -- Color -- Color associations -- Color combinations -- Color models -- Color temperature -- Color value (see Brightness) -- Color wheel -- Column -- Complementary colors -- Continuation -- Contrast (see Reverse similarity) -- Counter -- Cropping -- Crossbar -- Crossword effect (Design Crime) -- Deck -- Descender -- Design Crimes -- Directing eye off page (Design Crime) -- Display type -- Ear -- Editorial photography -- Effects (Design Crime) -- Figure/ground -- Flush left -- Flush right -- Font -- Form -- Function -- Gestalt -- Grid -- Gutter -- Headline -- HEX (hexadecimal) color -- Hierarchy -- Hue -- Illustration -- Imagery -- Intensity -- Isomorphic correspondence -- Italic -- Justified -- Kerning -- Leading -- Legibility -- Legibility versus readability -- Letter spacing -- Line -- Loop -- Lowercase -- Margin -- Modern -- Monochrome -- Negative space -- Novelty -- Oblique -- Offset/Inset text -- Old Style -- Orphan (Design Crime) -- Pantone Matching System (PMS) -- Photo illustration -- Photography -- Picas -- Points -- Primary colors -- Proportion (Design Crime) -- Proximity -- Ragged -- Readability -- Resolution -- Reverse similarity -- RGB color -- Sans serif -- Saturation (see Intensity) -- Scale -- Script -- Secondary colors -- Serif -- Shade -- Shape -- Similarity -- Slab serif -- Spelling (Design Crime) -- Spot color -- Stem -- Structure (see Grid) -- Symmetrical balance -- Tertiary colors -- Texture -- Tint -- Tombstone (Design Crime) -- Tone -- Tracking -- Transitional -- Triadic colors -- Typeface -- Typeface and font -- Typeface categories -- Typography -- Typography function -- Units of measurement -- Uppercase -- Visual tension -- Weight -- White space (see Negative space) -- Widow (Design Crime) -- x-height -- Darren A. Sanefski, Stefanie S. Goodwiller, Robert G. Magee. Includes bibliographical references and index. Graphic arts Technique Commercial art Technique Graphic design NC1000 S26 2020 741.6 Sanefski, Darren, New York : Oxford University Press, 2020. First edition. (DLC) 2019035596 9780190877910 019087791X pucpr 190813 20210908170913.0 eng