TY  - BOOK
AU  - Scher,Paula
TI  - Paula Scher: 25 years at the Public, a love story 
SN  - 9781616898649
AV  - NC999.4.S32 A35 2020
U1  - 740.92 23
PY  - 2020///
CY  - New York
PB  - Princeton Architectural Press
KW  - Scher, Paula
KW  - Joseph Papp Public Theatre (Organization : New York, N.Y.)
KW  - Artists and patrons
KW  - New York (State)
KW  - New York
KW  - Themes, motives
KW  - Design
KW  - Graphic Arts
KW  - Branding & Logo Design
N1  - Intro -- GEORGE C. WOLFE DIRECTOR OF THE PUBLIC, 1993-2004 -- OSKAR EUSTIS DIRECTOR OF THE PUBLIC, 2005-PRESENT -- STEVEN HELLER: PAULA SCHER'S PUBLIC FACE -- Ellen Lupton: The Bright Stuff -- Paula Scher: 25 Years at the Public -- Acknowledgments -- Contributors
N2  - A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and "the Public," as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design."
UR  - https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965
UR  - https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965
ER  -