25 years at the Public, a love story Scher, Paula creator author text nyu 2020 First edition. monographic eng

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255 pages : illustrations ; photo. ; colors ; 25 cm. A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and "the Public," as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design." Intro -- GEORGE C. WOLFE DIRECTOR OF THE PUBLIC, 1993-2004 -- OSKAR EUSTIS DIRECTOR OF THE PUBLIC, 2005-PRESENT -- STEVEN HELLER: PAULA SCHER'S PUBLIC FACE -- Ellen Lupton: The Bright Stuff -- Paula Scher: 25 Years at the Public -- Acknowledgments -- Contributors. Paula Scher. Scher, Paula Themes, motives Joseph Papp Public Theatre (Organization : New York, N.Y.) Artists and patrons New York (State) New York Themes, motives Design Graphic Arts Branding & Logo Design NC999.4.S32 A35 2020 740.92 9781616898649 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965 https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965 https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965 pucpr 190627 20221031170123.0 eng