02066nam a22003257a 4500003000600000005001700006008004100023020003100064020002600095040003400121050002600155082001500181100002600196245007200222250001900294264005400313300006100367336002600428337002800454338002700482505026900509520049100778600003501269610006301304650005301367650002101420650004901441856014001490856011001630pucpr20221031170123.0190627s2020    nyuao         000 0 eng    a9781616898649q(paperback)  z9781616899349q(epub)  apucprbengcpucprdpucprerda00aNC999.4.S32bA35 202000223a740.921 aScher, Paula,eauthor10aPaula Scher :b25 years at the Public, a love story /cPaula Scher.  aFirst edition. 1aNew York :bPrinceton Architectural Press,c2020.  a255 pages :  billustrations ; photo. ; colors ;c25 cm.  2rdacontentatextbtxt  2rdamediaaunmediatedbn  2rdacarrieravolumebnc  aIntro -- GEORGE C. WOLFE DIRECTOR OF THE PUBLIC, 1993-2004 -- OSKAR EUSTIS DIRECTOR OF THE PUBLIC, 2005-PRESENT -- STEVEN HELLER: PAULA SCHER'S PUBLIC FACE -- Ellen Lupton: The Bright Stuff -- Paula Scher: 25 Years at the Public -- Acknowledgments -- Contributors.  aA larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and "the Public," as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design."10aScher, PaulaxThemes, motives.20aJoseph Papp Public Theatre (Organization : New York, N.Y.) 0aArtists and patronszNew York (State)zNew York. 0aThemes, motives. 0aDesignxGraphic ArtsxBranding & Logo Design  uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965yAcceso Remoto  uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965yAcceso en el Campus PUCPR