TY - BOOK AU - Evamy, Michael TI - Logo. SN - 9781786275813 AV - NC1002.L63 M86 2020 U1 - 741.6 23 PY - 2020/// CY - London : PB - Laurence King Publishing , KW - Logos (Symbols) KW - Design KW - Trademarks KW - Pictorial works KW - Branding (Marketing) KW - Commercial arts N1 - Include index; 1 Logotypes and letters, Wordmarks and initals -- 1.1 Just type -- 1.2 Handwritten -- 1.3 Joined up -- 1.4 Connected and contained characters -- 1.5 Combined characters -- 1.6 What's in a word -- 1.7 Telling characters -- 1.8 Disjointed -- 1.9 Repetition -- 1.10 Incomplete characters -- 1.11 Negative space -- 1.12 Cropped -- 1.13 Absences -- 1.14 Reversals and rotations -- 1.15 Symmetry and ambigrams -- 1.16 Stacked -- 1.17 Ups and downs -- 1.18 Spaced -- 1.19 Circular type -- 1.20 Modular -- 1.21 Stencil -- 1.22 Minimal -- 1.23 Brutalist -- 1.24 3D -- 1.25 Granular -- 1.26 Paths through type -- 1.27 Extended -- 1.28 Decorated -- 1.29 Retro -- Logotypes and letters, Typographic elements -- 1.30 Single letters A-Z -- 1.31 Numerical -- 1.32 And -- 1.33 Punctuation and typographic marks -- 2 Symbols, Abstract -- 2.1 Squares -- 2.2 Rectangles -- 2.3 Triangles and polygons -- 2.4 Circles and dots -- 2.5 Ovals and ovoids -- 2.6 Radiating -- 2.7 Concentric -- 2.8 Rotary -- 2.9 Dotted patterns -- 2.10 Horizontal bars -- 2.11 Vertical bars -- 2.12 Converging -- 2.13 Arcs and swooshes -- 2.14 Amorphous -- Symbols, Representational -- 2.15 Crosses -- 2.16 Arrows -- 2.17 Thought and speech -- 2.18 Waves -- 2.19 Fibres -- 2.20 Light and sound -- 2.21 Globes -- 2.22 Suns and stars -- 2.23 Leaves -- 2.24 Flowers -- 2.25 Trees -- 2.26 Landscape -- 2.27 Natural produce -- 2.28 Aquatic -- 2.29 Winged insects -- 2.30 Birds -- 2.31 Wildlife -- 2.32 Horses -- 2.33 Cats and dogs -- 2.34 Mythology -- 2.35 Bodies -- 2.36 Hands and feet -- 2.37 Heads -- 2.38 Eyes and faces -- 2.39 Smiles -- 2.40 Hearts -- 2.41 Crowns -- 2.42 Paper and books -- 2.43 Everyday objects -- 2.44 Buildings and monuments -- 2.45 Transport -- 2.46 Cornucopia -- 2.47 Shields and crests -- 3 Families and sequences -- 3.0 Families and sequences -- N2 - "The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers." ER -