Reference guide to symbols and logotypes Evamy, Michael creator text monographic eng

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432 pages : illustrations (some color) ; 25 cm. "The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers." 1 Logotypes and letters, Wordmarks and initals -- 1.1 Just type -- 1.2 Handwritten -- 1.3 Joined up -- 1.4 Connected and contained characters -- 1.5 Combined characters -- 1.6 What's in a word -- 1.7 Telling characters -- 1.8 Disjointed -- 1.9 Repetition -- 1.10 Incomplete characters -- 1.11 Negative space -- 1.12 Cropped -- 1.13 Absences -- 1.14 Reversals and rotations -- 1.15 Symmetry and ambigrams -- 1.16 Stacked -- 1.17 Ups and downs -- 1.18 Spaced -- 1.19 Circular type -- 1.20 Modular -- 1.21 Stencil -- 1.22 Minimal -- 1.23 Brutalist -- 1.24 3D -- 1.25 Granular -- 1.26 Paths through type -- 1.27 Extended -- 1.28 Decorated -- 1.29 Retro -- Logotypes and letters, Typographic elements -- 1.30 Single letters A-Z -- 1.31 Numerical -- 1.32 And -- 1.33 Punctuation and typographic marks -- 2 Symbols, Abstract -- 2.1 Squares -- 2.2 Rectangles -- 2.3 Triangles and polygons -- 2.4 Circles and dots -- 2.5 Ovals and ovoids -- 2.6 Radiating -- 2.7 Concentric -- 2.8 Rotary -- 2.9 Dotted patterns -- 2.10 Horizontal bars -- 2.11 Vertical bars -- 2.12 Converging -- 2.13 Arcs and swooshes -- 2.14 Amorphous -- Symbols, Representational -- 2.15 Crosses -- 2.16 Arrows -- 2.17 Thought and speech -- 2.18 Waves -- 2.19 Fibres -- 2.20 Light and sound -- 2.21 Globes -- 2.22 Suns and stars -- 2.23 Leaves -- 2.24 Flowers -- 2.25 Trees -- 2.26 Landscape -- 2.27 Natural produce -- 2.28 Aquatic -- 2.29 Winged insects -- 2.30 Birds -- 2.31 Wildlife -- 2.32 Horses -- 2.33 Cats and dogs -- 2.34 Mythology -- 2.35 Bodies -- 2.36 Hands and feet -- 2.37 Heads -- 2.38 Eyes and faces -- 2.39 Smiles -- 2.40 Hearts -- 2.41 Crowns -- 2.42 Paper and books -- 2.43 Everyday objects -- 2.44 Buildings and monuments -- 2.45 Transport -- 2.46 Cornucopia -- 2.47 Shields and crests -- 3 Families and sequences -- 3.0 Families and sequences -- Michael Evamy. Include index. Logos (Symbols) Design Trademarks Pictorial works Trademarks Design Logos (Symbols) Pictorial works Branding (Marketing) Commercial arts NC1002.L63 M86 2020 741.6 9781786275813 1786275813 pucpr 210715 20210715144239.0 eng